The Lendaily Team

To compete with the large established providers of consumer financing, Lendaily’s co-founder and CEO Gary Pryor assembled a ‘dream team’ of strategic partnerships to create winning solutions for merchants and consumers, and to provide a level of service that exceeds the competition.

Lendaily’s partners are a veritable ‘who’s who’ in financial technology. MK Decisioning’s FICO-based algorithms leverage Experian’s robust credit database resources to evaluate and approve credit applications in real-time.

CEO Gary Pryor

Fiserv, the $5 billion powerhouse takes care of the compliance and reporting requirements, while SparrowOne’s advanced gateway connects

Lendaily’s system with POS systems and banking networks. In addition, City National Bank of Newark provides the financial muscle for every transaction, and has the resources to support Lendaily’s operations in all 50 states.
With Gary’s roots planted in the world of New York finance, connecting with NewOak Asset Management made perfect sense. The New York-based capital markets giant specializes in alternative credit strategies.
NewOak’s team provides Lendaily with “robust analytics and in-house forensic loan re-underwriting to construct and deliver uncorrelated absolute returns.” In other words, NewOak enables Lendaily to provide merchants with rock solid, dependable revolving credit at competitive rates for both the merchant and consumers. NewOak also provides the market data to keep Lendaily on the forefront of credit strategies. The partnership with NewOak validates Lendaily’s vision to create and deliver innovative merchant-centric credit strategies that are unique, relevant and compelling.

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