Lendaily and SoftPoint Enter Strategic Relationship to Offer Revolving Consumer Credit to Hospitality Sector

Partnership Enables Merchants to Offer Consumer Credit at Point-of-Sale

Money2020, Las Vegas, October 22, 2018 – Lendaily, Inc. (www.lendaily.com), a provider of merchant-centric revolving credit finance solutions, announced that it has entered into an agreement with SoftPoint, a provider of point-of-sale payment acceptance technology. As part of the partnership, SoftPoint will bundle Lendaily’s revolving credit and analytics products into its point-of-sale solutions that are targeted to merchants in the hospitality and retail sectors. The announcement was made during the Money2020 conference in Las Vegas.

The SoftPoint system is a business-in-a-box for the hospitality industry. Merchants have access to a broad range of business-driven features which streamline business operations, reduce operating costs, and increase revenue. The Lendaily solution magnifies the savings and revenue potential with a simple add-on module that requires no additional effort on the part of the merchant.

Lendaily provides a secure and comprehensive consumer financing solution that facilitates purchases ranging from $500 to $10,000. An alternative to standard open-loop credit cards, Lendaily provides merchants with a closed-loop, end-to-end processing system—with real-time approvals—that simplifies consumer purchases. Through Lendaily, merchant transaction fees are significantly lower than those associated with standard open-loop credit cards, and consumers are offered a FICO-based line of credit for current and future purchases with the merchant.

According to Gary Pryor, chief executive officer of Lendaily, the relationship with SoftPoint gives Lendaily a unique opportunity to serve the specific needs of the hospitality market.

“SoftPoint has achieved extraordinary success by delivering a compelling point-of-sale offering that aligns perfectly with the day-to-day requirements of hotels, resorts, and other hospitality-centered properties,” explained Pryor. “Our partnership gives SoftPoint’s merchants the capability to extend operational savings through reduced fees while building customer loyalty and additional revenue through the ability to offer guests their own branded line of credit that can be used directly at the point-of-sale.”

“We’re very pleased to enter into this partnership with Lendaily, and give our customers the ability to offer their own revolving lines of credit to consumers,” said Christian Rivadella, Sr., Chief Executive Officer of SoftPoint. “We anticipate that the Lendaily product will not only be well received by our customers, but also by consumers who are looking for affordable, reliable, and secure options to finance reoccurring hotel stays, vacations, and foodservice related purchases.”

Merchants interested in learning more about the full suite of Lendaily solutions can contact the company at http://lendaily.com/contactus/

About Lendaily

Lendaily is a merchant-centric facilitator of consumer credit loans. Lendaily’s mission is to empower small and medium-size merchants to provide competitive financing of products and services through web-based channels. Through its solutions, Lendaily helps merchants grow and retain their customers with its revolving credit offerings that include consumer authentication and account validation, and facilitation of merchant funding ACH through a variety of applications and channels. For more information about Lendaily, please visit www.lendaily.com.

About SoftPoint

SoftPoint, an enterprise-level merchant mobile payments leader, is a cloud-based technology company that has been producing software for, and offering services to, the hospitality industry for 30-years. SoftPoint has over 100 commercial applications within their four main solutions designed to manage and enhance all aspects of a business: DataPoint, ControlPoint, Point of Sale, and Market Places.

With the use of cutting-edge technology, smart devices, and innovation; SoftPoint provides applications to better run front of the house operations and back-office management. SoftPoint provides customers with a better overall experience. The SoftPoint team is spearheaded by various industry professionals from all areas of point of sale operations that have united to create one fully integrated platform. For more information about SoftPoint, please visit https://www.softpointcloud.com

Contact:

John Stafford

Parallel Communications, Inc.

jstafford@parallelpr.com

515-708-1296

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